Co-Founder and CEO
Co-Founder and CTO
Brand Strategy Consultant
Seasoned marketing professional with experience at a large OEM (IBM) and a smaller technology company (Brocade). Broad marketing experience between the two companies that has enabled me to understand how to work with key constituents/partners and how to use qualitative and quantitative analysis to help optimize the use of marketing resources. Specialties: Go to market strategy/launch planning, pricing negotiation and rationale, advertising and promotion idea generation and ROI analysis.
Business Programs Specialist
As the newest member of the Back Home team, Janelle is excited to have the opportunity to be a part of every possible aspect of the business! With a background in Customer Service, Design, and Software, she feels right at home contributing to the communication, creativity, and technical concentrations of BHP.